Privacy Policy
Yankee Rebel Apparel Co.
Effective Date: July 1, 2026
Yankee Rebel Apparel Co. (“YRA,” “Yankee Rebel Co.,” “we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains what information we collect, how we use it, when it may be shared, and the choices you have regarding your information.
By using our website or purchasing from us, you agree to the practices described in this Privacy Policy.
1. Information We Collect
We may collect information you voluntarily provide when you:
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Place an order
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Create an account
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Contact customer service
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Subscribe to emails or text messages
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Participate in promotions or giveaways
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Leave a review
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Submit photographs or testimonials
Information may include:
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Name
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Billing address
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Shipping address
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Email address
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Telephone number
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Order history
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Payment confirmation information
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Communications with YRA
Payment card information is processed securely by our third-party payment providers. YRA does not store complete payment card numbers on our servers.
2. Automatically Collected Information
When you visit our website, certain information may be collected automatically, including:
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IP address
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Browser type
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Device information
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Operating system
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Pages visited
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Referral website
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Time spent on our website
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Shopping cart activity
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Cookies and similar technologies
This information helps us improve website performance, security, and customer experience.
3. How We Use Your Information
We use your information to:
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Process and fulfill orders
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Provide customer support
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Communicate order updates
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Process returns or replacements
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Prevent fraud
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Improve our website and products
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Analyze website performance
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Respond to questions or requests
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Send promotional emails or text messages if you have chosen to receive them
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Comply with legal obligations
We will only use your information for purposes consistent with this Privacy Policy or as otherwise permitted by law.
4. Cookies & Similar Technologies
Our website uses cookies and similar technologies to:
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Keep you logged in
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Remember your shopping cart
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Save website preferences
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Improve website functionality
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Measure website traffic
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Analyze visitor behavior
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Improve marketing effectiveness
Most web browsers allow you to control or disable cookies. Disabling cookies may affect certain website features.
5. Sharing Your Information
We do not sell your personal information.
We may share information with trusted third parties only when necessary to operate our business, including:
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Payment processors
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Shipping carriers
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Website hosting providers
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Email and SMS communication providers
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Analytics providers
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Fraud prevention services
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Professional advisors or service providers
These providers receive only the information reasonably necessary to perform their services.
We may also disclose information when required by law or to protect our legal rights, customers, or property.
6. Email & SMS Communications
If you subscribe to receive promotional communications, YRA may send information regarding:
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New product releases
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Sales and promotions
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Community initiatives
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Events
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Special announcements
You may unsubscribe from marketing emails at any time by clicking the unsubscribe link included in the email.
If you have opted in to receive text messages, you may opt out by following the instructions included in the message. Standard message and data rates may apply.
Transactional communications, such as order confirmations, shipping notifications, and customer service messages, may still be sent as needed to complete your order or respond to your requests.
7. Yankee Rebel Strong
If you participate in a fundraiser, sponsorship, or community initiative through Yankee Rebel Strong, we may collect only the information necessary to administer the program, process donations or purchases, communicate with participants, and comply with applicable legal and tax requirements.
8. Data Security
We use commercially reasonable administrative, technical, and physical safeguards to protect your information against unauthorized access, disclosure, alteration, or destruction.
While we strive to protect your information, no method of internet transmission or electronic storage is completely secure. Accordingly, we cannot guarantee absolute security.
9. Data Retention
We retain personal information only as long as reasonably necessary to:
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Complete transactions
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Provide customer support
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Maintain business records
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Comply with tax and legal obligations
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Resolve disputes
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Enforce our agreements
When information is no longer required, we will securely delete or anonymize it where practical and legally permissible.
10. Children’s Privacy
Our website is not directed to children under the age of thirteen (13).
We do not knowingly collect personal information from children under 13. If we learn that such information has been collected, we will take reasonable steps to delete it.
Parents or guardians who believe their child has provided personal information may contact us using the information below.
11. Third-Party Websites
Our website may contain links to third-party websites, social media platforms, or services.
We are not responsible for the privacy practices, content, or policies of those third parties. We encourage you to review their privacy policies before providing personal information.
12. Your Privacy Choices
Depending on your location and applicable law, you may have the right to:
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Request access to your personal information
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Request correction of inaccurate information
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Request deletion of personal information, subject to legal obligations
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Withdraw consent for marketing communications
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Request information about how your personal information is used
To exercise these rights, please contact us using the information provided below.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business, legal requirements, or website functionality.
Any updates become effective when posted on our website. The Effective Date at the top of this policy will indicate when the most recent revision was made.
Continued use of our website after changes are posted constitutes acceptance of the revised Privacy Policy.
14. Contact Us
If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:
Yankee Rebel Apparel Co.
Website: https://www.yankeerebelco.com
Email: support@yankeerebelco.com
Thank you for supporting Yankee Rebel Apparel Co. We appreciate the trust you place in us and are committed to protecting your privacy while providing quality products and exceptional customer service.
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